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Our story

In 2016, our co-founder and CEO, Michele, who at that point had already spent more than 10 years building substantial companies, had been looking for a way to put his savings to work. He was getting fed up with how the banks were only presenting him with over-priced products, and low-quality, biased, one-size fits-no one advice. He wanted the personalised, cost-efficient options that he knew had been made possible in other regions in the world. So, he set out to build the investment products he wanted so that he could also offer them across the region.

First, he sought out Nino, who was familiar with the robo-advisory market in Europe, and who had led multiple tech companies around the world. He was on board to create a cost-efficient trading service and top-tier user experience. Then, just a few weeks later, understanding how banks aren’t exactly customer-centric, Freddy joined them to build and manage a data-driven investment framework leveraging his 20 years of experience managing major funds around the world.

Since then, they’ve built and led a team that’s committed to creating transparent investment products structured in our clients’ best interests, and delivering that through a seamless digital experience. Along the way, Asia Capital Advisors, Eight Roads, the proprietary investment arm of Fidelity International, and other prominent leaders in the financial services industry have joined us by investing more than $20 million USD in our team so that we can build more and better wealth management options.

In July 2017, we began offering to everyone our goal-based and General Investing portfolios with a sophisticated investment framework that was once only available to institutional investors. In 2018, we made our services available in Malaysia, started accepting SRS funds, launched our corporate partnership program called WorkPlace, and launched our free personal finance education curriculum, StashAway Academy. In 2019, we launched an Income Portfolio in SGD, our cash management portfolio called StashAway Simple™, and served our first 100,000 clients.

And we're just getting started.

Our founding team

Michele Ferrario

Co-Founder, Chief Executive Officer, 15 years experience in the financial industry and in consumer internet

Michele is the former CEO of Zalora Group and the co-founder of Rocket Internet in Italy and Pakistan. Prior to that, he worked as Investment Manager at Synergo and as Engagement Manager at McKinsey. He earned his MBA at Columbia Business School and his Bachelor of Science in Finance at Bocconi University in Italy. Michele has been invited by Singapore’s Minister of Finance to be a member of the Committee for the Future of the Economy.

Freddy Lim

Co-Founder, Chief Investment Officer, 17 years experience in cross-asset investing and portfolio management

Freddy gathered years of investment expertise as Managing Director and Global Head of Derivatives Strategy at Nomura. He gained his strong background in cross-asset portfolio at Millennium Capital Management and at CitiGroup, after working at Morgan Stanley, Merrill Lynch, and Lehman Brothers. He holds a Bachelor in Econometrics and Quantitative Economics from Monash University.

Nino Ulsamer

Co-Founder, Chief Technology Officer, 15 years experience in technology and building internet companies

Nino was co-founder and CTO at Divvit, a software solution for e-commerce analytics, and founder of Personio, a successful HR management software. Before that, he was co-founder and Managing Director of Westwing in Russia, the country's largest home-and-living e-commerce platform. Nino holds a Diploma in Computer Science from the University of Munich and was Visiting Scholar at UC Berkeley.

With the support of our board of directors

Francis Rozario

Non-executive Director

Francis has been the Chairman and CEO of Asia Capital and Advisors (ACA) since its formation in 2012. From 2003 to 2011 Francis was the CEO of Fullerton Financial Holdings (FFH), the financial services subsidiary of Temasek Holdings. Prior to FFH, Francis spent 28 years at Citibank, where he ran businesses around the world, and in 1996, led the development of the “Commercial Bank” across Emerging Markets globally.

Raj Dugar

Non-executive Director

Raj is currently the Managing Partner Asia of Eight Roads Ventures. He brings with him over fifteen years of leadership experience in the India private equity industry, with experience of investing across multiple stages and industries. Raj’s previous experience includes tenure at The Carlyle Group’s Asia Buyout fund and as a technology investment banker at Goldman Sachs, based in HK. Raj holds an AB degree from Dartmouth College and an MBA degree from MIT Sloan School of Management.

With the guidance of our advisory committee

Annie Koh

VP for Business Development, SMU

Annie has a variety of other roles and responsibilities outside of SMU, including being a board member and an audit committee member for the Central Provident Fund Singapore, chairing the Asian Bond Fund 2 Supervisory Committee of the Monetary Authority of Singapore, chairing the World Economic Forum Global Agenda Council for Southeast Asia, and being an independent director in a few funds and family businesses.

Pranay Gupta

MD, AllocationMetrics

Pranay has over 25 years of experience in Europe, UK, US and Asia managing all liquid asset class investments across global markets. He was until recently the Head of Multi-Asset Strategies at Temasek's Fullerton Fund Management. Prior to that Pranay was the Chief Investment Officer at Lombard Odier and ING Investment Management Asia Pacific, where he led an investment team of over 300 investment professionals across 12 countries, to manage over US$85bn of institutional and retail assets. As a globally recognized expert in multi-asset investing, he authored “Multi-Asset Investing: A Practitioner’s Framework”, a very successful investing book published by Wiley, and serves as External Curriculum Director for the CFA Program. Pranay holds an MBA in Finance from XLRI India, Bachelor of Technology in Mechanical Engineering from the Indian Institute of Technology, Delhi and is a CFA Charter holder.

Sim Hwee Hoon

Director, NTUC Income

Hwee Hoon sits on the board of NTUC Income. She has more than a decade of experience as a Managing Director in C-suite positions at major US banks. She was the Regional Chief Operating Officer of Private Wealth Management Asia in Morgan Stanley from 2010 to 2016. She was also the CEO of Morgan Stanley Asia International Limited, Singapore Branch, and sat on the Board of Directors of Morgan Stanley Asia International Limited. Before Morgan Stanley, Hwee Hoon spent 12 years with JPMorgan Private Bank Asia. Her appointments included being the Asia Regional CFO from 2006 to 2010 and Asia Head of Risk Management from 1998 to 2006. She also sat on the Board of Directors of JPMorgan International Bank Limited (UK incorporated) and JPMorgan Securities Asia Private Limited. Hwee Hoon holds a Master of Finance degree from the Royal Melbourne Institute of Technology and an Honors degree in Bachelor of Accountancy from the National University of Singapore.

Shahazwan (Juan) Harris

Chief International Officer, Tenaga Nasional Berhad

Shahazwan, aka Juan, has more than 20 years of experience in investments, asset/portfolio management, restructuring, corporate strategy and development. He is currently Chief International Officer of the International Asset Group Division at Tenaga Nasional, the region's largest publicly traded electricity utilities company. He was most recently the Chief Strategy & Transformation Officer at UEM Edgenta and was previously Senior Advisor to Bain &Co., as well as a Corporate Advisor to Temasek International (Singapore), focusing on sustainability and impact investing. He is also a board member of UMW Holdings Berhad and UEM Edgenta Berhad (listed on KLSE). He worked at Khazanah Nasional Berhad for 11 years, and for his last 4 years there, held the role of Executive Director, Investments, leading and covering a variety of sectors, including aviation, infrastructure, sustainable development, healthcare, and technology. He holds a Sloan Fellows MBA from Massachusetts Institute of Technology (MIT), MSc (Advanced Mech Eng) from Imperial College, London, and a BEng in Mechanical Engineering from University of Warwick, UK.

Massimo Massa

Rothschild Chaired Professor of Banking and Professor of Finance at INSEAD

Massimo teaches international finance, corporate finance, asset management, behavioural finance and governance at INSEAD. In addition, he has been a consultant with several companies on strategic issues related to governance and corporate financial and growth strategies, and has previously worked in the Bank of Italy. He earned an MBA from the Yale School of Management, an MA and a PhD in Financial Economics from Yale University, and is CPA and Auditor.

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