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Our story

In 2016, our co-founder and CEO, Michele, who at that point had already spent more than 10 years building substantial companies, had been looking for a way to put his savings to work. He was getting fed up with how the banks were only presenting him with over-priced products, and low-quality, biased, one-size fits-no one advice. He wanted the personalised, cost-efficient options that he knew had been made possible in other regions in the world. So, he set out to build the investment products he wanted so that he could also offer them across the region.

First, he sought out Nino, who was familiar with the robo-advisory market in Europe, and who had led multiple tech companies around the world. He was on board to create a cost-efficient trading service and top-tier user experience. Then, just a few weeks later, understanding how banks aren’t exactly customer-centric, Freddy joined them to build and manage a data-driven investment framework leveraging his 20 years of experience managing major funds around the world.

Since then, they’ve built and led a team that’s committed to creating transparent investment products structured in our clients’ best interests, and delivering that through a seamless digital experience. Along the way, Asia Capital Advisors, Eight Roads, the proprietary investment arm of Fidelity International, and other prominent leaders in the financial services industry have joined us by investing more than $20 million USD in our team so that we can build more and better wealth management options.

In July 2017, we began offering to everyone our goal-based and General Investing portfolios with a sophisticated investment framework that was once only available to institutional investors. In 2018, we made our services available in Malaysia, started accepting SRS funds, launched our corporate partnership program called WorkPlace, and launched our free personal finance education curriculum, StashAway Academy. In 2019, we launched an Income Portfolio in SGD, our cash management portfolio called StashAway Simple™, and served our first 100,000 clients.

And we're just getting started.

Our founding team

Michele Ferrario

Co-Founder, Chief Executive Officer, 16 years experience in the financial industry and in consumer internet

Michele is the former CEO of Zalora Group and the co-founder of Rocket Internet in Italy and Pakistan. Before that, he worked as an Investment Manager at Synergo and as Engagement Manager at McKinsey. He earned his MBA at Columbia Business School and his Bachelor of Science in Finance at Bocconi University in Italy. Singapore’s Minister of Finance has invited Michele to be a member of the Committee for the Future of the Economy.

Freddy Lim

Co-Founder, Chief Investment Officer, 19 years experience in cross-asset investing and portfolio management

Freddy gathered years of investment expertise as Managing Director and Global Head of Derivatives Strategy at Nomura. He gained his strong background in cross-asset portfolio at Millennium Capital Management and at CitiGroup, after working at Morgan Stanley, Merrill Lynch, and Lehman Brothers. He holds a Bachelor in Econometrics and Quantitative Economics from Monash University.

Nino Ulsamer

Co-Founder, Chief Technology Officer, 16 years experience in technology and building internet companies

Nino was co-founder and CTO at Divvit, a software solution for e-commerce analytics, and founder of Personio, a successful HR management software. Before that, he was co-founder and Managing Director of Westwing in Russia, the country's largest home-and-living e-commerce platform. Nino holds a Diploma in Computer Science from the University of Munich and was Visiting Scholar at UC Berkeley.

With the support of our board of directors

Aaron Rozario

Non-executive Director

Aaron is an Executive Director at Asia Capital and Advisors (ACA), where he leads the firm’s investment practice across South East Asia. Over the past 10 years, he has advised on or invested in transactions across the region from seed stage to pre-IPO, focusing on financial institutions, fintech, and venture capital. Before joining ACA, Aaron was an analyst at Goldman Sachs. Aaron holds a degree in Economics from the University of Chicago.

Raj Dugar

Non-executive Director

Raj is currently the Managing Partner Asia of Eight Roads Ventures. He brings with him over fifteen years of leadership experience in the India private equity industry, with experience of investing across multiple stages and industries. Raj’s previous experience includes tenure at The Carlyle Group’s Asia Buyout fund and as a technology investment banker at Goldman Sachs, based in HK. Raj holds an AB degree from Dartmouth College and an MBA degree from MIT Sloan School of Management.

Sim Hwee Hoon

Independent Non-executive Director

Ms Sim Hwee Hoon has more than a decade of experience as a Managing Director in C-suite positions at major US banks. She was formerly the CEO of Morgan Stanley Asia International Limited, Singapore Branch, where she also sat on the Board of Directors. She was also the Regional Chief Operating Officer of Private Wealth Management Asia in Morgan Stanley from 2010 to 2016. Before Morgan Stanley, Hwee Hoon spent 12 years with JPMorgan Private Bank Asia. Ms. Sim is currently a board member of NTUC Income.

Tushar Roy

Non-executive Director

Tushar is a Partner at Square Peg Capital and leads its South East Asian presence. He works with several portfolio companies across SEA and Australia. Tushar has over a decade of growth and advisory experience in TMT, including at Baker & McKenzie and the Boston Consulting Group. Tushar holds a Computer Science and Law degree from the University of New South Wales, Australia and an MBA from INSEAD.

With the guidance of our advisory committee

Annie Koh

VP for Business Development, SMU

Annie has a variety of other roles and responsibilities outside of SMU, including being a board member and an audit committee member for the Central Provident Fund Singapore, chairing the Asian Bond Fund 2 Supervisory Committee of the Monetary Authority of Singapore, chairing the World Economic Forum Global Agenda Council for Southeast Asia, and being an independent director in a few funds and family businesses.

Francis Rozario

Chairman and CEO, Asia Capital and Advisors

Francis has been the Chairman and CEO of Asia Capital and Advisors (ACA) since its formation in 2012. From 2003 to 2011 Francis was the CEO of Fullerton Financial Holdings (FFH), the financial services subsidiary of Temasek Holdings. Prior to FFH, Francis spent 28 years at Citibank, where he ran businesses around the world, and in 1996, led the development of the “Commercial Bank” across Emerging Markets globally.

Shahazwan (Juan) Harris

Chief International Officer, Tenaga Nasional Berhad

Shahazwan, aka Juan, has more than 20 years of experience in investments, asset/portfolio management, restructuring, corporate strategy and development. He is currently Chief International Officer of the International Asset Group Division at Tenaga Nasional, the region's largest publicly traded electricity utilities company. He was most recently the Chief Strategy & Transformation Officer at UEM Edgenta and was previously Senior Advisor to Bain &Co., as well as a Corporate Advisor to Temasek International (Singapore), focusing on sustainability and impact investing. He is also a board member of UMW Holdings Berhad and UEM Edgenta Berhad (listed on KLSE). He worked at Khazanah Nasional Berhad for 11 years, and for his last 4 years there, held the role of Executive Director, Investments, leading and covering a variety of sectors, including aviation, infrastructure, sustainable development, healthcare, and technology. He holds a Sloan Fellows MBA from Massachusetts Institute of Technology (MIT), MSc (Advanced Mech Eng) from Imperial College, London, and a BEng in Mechanical Engineering from University of Warwick, UK.

Do you see yourself with us?