Nir Eyal, Wall Street Journal Bestselling Author, Partners with StashAway to Empower Investors to Build Good Financial Habits

Nir Eyal, Wall Street Journal Bestselling author of Hooked and Indistractable, and StashAway, a digital wealth platform, have come together to provide investors with powerful, science-backed techniques that help them manage distraction and accomplish their goals.

“One thing I learned in my 10 years of research is that if we are going to have the kind of lives we deserve, we have to learn how to control our habits or our habits will control us. Interestingly, the problem is not that we don't know what to do. It's that all too often we get in our own way. We make sound plans saying we're going to eat right, exercise, be fully present with the people we love, or stay on a budget. But then our impulses get the best of us. We skip a workout, splurge on junk food, blow a budget, or get out of the markets when we're scared.” says Nir Eyal.

Good financial habits enable investors to not only do the right thing but also prevent them from getting distracted and doing the wrong things. By following Nir Eyal’s 4 key strategies, investors can form good financial habits and stay on track towards unlocking financial possibilities. 

“This partnership will provide insights to empower our investors to build good financial habits and get ahead with their goals. We wanted to give our investors  convenient access to good-quality financial education wherever they go. Now, the masterclass can be accessed through StashAway Academy on our app.” says Michele Ferrario.

In the 5-video series, investors will gain insights into the hidden psychology behind common financial mistakes that could derail them from their financial goals. They will also gain insights to 4 key strategies to empower them to not get distracted and get ahead with their life and their goals.

About StashAway

StashAway is a digital wealth manager that offers investment portfolios and wealth management solutions for retail and accredited investors and operates in Singapore, Malaysia, the Middle East and North Africa, Hong Kong, and Thailand.

As of January 2021, the company surpassed $1 billion USD in assets under management. In 2020, StashAway was recognised as a Technology Pioneer by The World Economic Forum and a Top 10 LinkedIn Startup. In 2021, StashAway was awarded a spot in the Fintech Global’s 2021 Wealthtech 100 list and won the bronze award for the SG Techblazer Award in the Most Promising Innovation Category. StashAway took first place in the category for Singapore Financial Institution at the SFF Global FinTech Awards 2021 presented by the Monetary Authority of Singapore (MAS) and the Singapore FinTech Association (SFA).

About Nir Eyal

Nir Eyal writes, consults, and teaches about the intersection of psychology, technology, and business. Nir previously taught as a Lecturer in Marketing at the Stanford Graduate School of Business and the Hasso Plattner Institute of Design at Stanford.

He is the author of two bestselling books, Hooked: How to Build Habit-Forming Products and Indistractable: How to Control Your Attention and Choose Your Life. Indistractable received critical acclaim, winning the Outstanding Works of Literature Award as well as being named one of the Best Business and Leadership Books of the Year by Amazon and one of the Best Personal Development Books of the Year by Audible. The Globe and Mail called Indistractable, “the best business book of 2019.”

In addition to blogging at, Nir’s writing has been featured in The New York Times, The Harvard Business Review, Time Magazine, and Psychology Today.

Nir attended The Stanford Graduate School of Business and Emory University.

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